GAME

Budding

Taking shape: it has structure and links, and is still tended often

·1 min read·Planted Feb 2026

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GAME (Goals, Actions, Metrics, Experiments) is a framework for developing and tracking product initiatives.

Components

Goals: Define objectives
Actions: Plan steps to achieve goals
Metrics: Determine success measures
Experiments: Test hypotheses

A hypothetical setup experiment states a goal and hypothesis, changes one step, randomly assigns eligible users to current or revised setup, and compares predefined completion and error measures with uncertainty. — Conceptual experiment plan, not a study result. This applies the note’s GAME labels to controlled-experiment principles; the cited research does not introduce the GAME acronym. Original diagram based on Kohavi and colleagues, BMC Medicine, Online randomized controlled experiments at scale: lessons and extensions to medicine.

Usage

Used for improving product metrics and tracking initiative success. Provides a systematic approach to hypothesis-driven development.

Examples and Applications

Feature Development: Test new features with clear metrics
Growth Initiatives: Track experiments for user acquisition
Performance Optimization: Measure impact of improvements
See also: HEART, ICE, AARM

Further reading

Kohavi and colleagues, BMC Medicine
Online randomized controlled experiments at scale: lessons and extensions to medicine
Learn how randomization, an agreed evaluation criterion and supporting metrics make experiments interpretable.

#product #metrics #experimentation

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